Episode 30

Published on:

27th Aug 2020

4 Podcast Marketing and Promotion Tips (incl. Always Be Thinking About The Listener)

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Today's Topic: 4 Podcast Marketing and Promotion Tips. 

  1. Be where your audience is online, even if you don't personally love being there.
  2. Recognise that you may have more than one audience around your show, keep those secondary audiences in your content loop.
  3. Consider offering multiple on-ramps to your content: some that will work for rookie listeners, and some others that will appeal to veteran listeners.
  4. Commit to promotional consistency: in web players and platforms, audiograms and other marketing assets, effort given to your guest(s), and promotional tools for your guest(s) to share.

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About the Podcast

Podcasting Is Punk Rock
Advocating for the Future of Independent Podcasting
A show about the value of Independent Podcasting and the Spoken Word.
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About your host

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Josh Liston

Josh Liston is a veteran Podcaster and Rookie Comedian from regional Australia.