4 Podcast Marketing and Promotion Tips (incl. Always Be Thinking About The Listener)
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Today's Topic: 4 Podcast Marketing and Promotion Tips.
- Be where your audience is online, even if you don't personally love being there.
- Recognise that you may have more than one audience around your show, keep those secondary audiences in your content loop.
- Consider offering multiple on-ramps to your content: some that will work for rookie listeners, and some others that will appeal to veteran listeners.
- Commit to promotional consistency: in web players and platforms, audiograms and other marketing assets, effort given to your guest(s), and promotional tools for your guest(s) to share.
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