Two Potential Issues with Hyper-Niche Podcasting (some extemporaneous thoughts on niching down)
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The Two Potential Untruths of Niching-Down Your Podcast
- If you niche-down your show too early in its lifecycle you might miss complementary audiences and/or common ground subject matter.
- Limiting your audience to the point where it's either not sustainable long-term, or it's simply not exciting enough long-term, may bring your show to a close well before its time.
This episode is probably the most extemporaneous episode ever of Deadset Podcasting, so the ideas most certainly have holes (many many holes) but the basic takeaway is this: "Start out your show a little broader in the niche, and then follow your audience into the sub-niches that most interest both them and yourself. It can't just be all about you."
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